Finally, if you're inspired by the idea that anyone can create an iconic logo, read our guide to how to design a logo to get started with your own creations. We've also got pieces on the Apple logo story and the logo history of Coca-Cola. And of course, Nike also has the iconic Jordan Jumpman logo.įor further insights into famous logos were created, see our articles on the Google logo history and the logo history of YouTube. Even Nike’s iconic logo, the popular Swoosh. Nike, today one of the most recognizable brands globally, was inspired by Nike, the Greek goddess of victory. Instead, it is Greek and has been around for thousands of years since Nike was known as a Greek goddess. Given that the sportwear company is currently valued at $149 million, making it the 49th most valuable company by market cap, the phrase 'If it ain't broke.' comes to mind. The name did not simply suddenly appear a few years ago in the United States. (For more on this, see The 5 basic types of logo and how to use them).įor all these reasons, we'd consider this design one of the logos we never want to see changed, and we'd expect that Nike feels the same. Furthermore, a symbol helps to form a psychological connection to the brand, as people's brains responds on a deeper, more instinctive level to images than text. That's of obvious benefit to Nike, which likes to think of itself as a brand without borders. This also made it easy to embed or embroider it onto Nike shoes and clothing.Ī further advantage of a symbol-only logo (aka brandmark or emblem) is that it's instantly recognisable around the world, regardless of language. SWOOSH Platform is Aiming to Switch Up the Sneaker Industry: With its first-ever virtual sneaker collection just gone live, Nike’s Ron Faris explains how. By 1995, Nike's Swoosh was so well known, it could afford to drop the wordmark altogether and just use the symbol logo alone.
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